Slow first replies
High-intent leads cool off while your team is busy or asleep.
Built forfitness coaches
Turn more Instagram DMs into booked calls.
We run your inbox around the clock, qualify every warm lead, and bring a human in when the conversation needs real judgment.
9:41
AM
alex.morgan
Active now
AM
Alex Morgan
alex.morgan · Instagram
Today 9:41 AM
AM
hey, saw your ad. how much is coaching?
Message...
Response time
42 seconds
Lead updated
Call offered
- < 2 min
- Target first reply
- 24 / 7
- Inbox coverage
- 0%
- Sales commission
- 1 inbox
- AI + human control
The inbox problem
The lead was warm. The inbox let them go cold.
More ad spend only creates more missed conversations when the system behind it cannot keep up.
Inconsistent follow-up
Good conversations disappear beneath the next wave of DMs.
Expensive setter churn
You keep hiring, training and managing people for the same repetitive work.
Built for real conversations
Everything your setter does, without sounding automated.
From the first reply to the booked call, with a human available when judgment matters.
Responds while intent is high
New inbound messages are handled in minutes, not after the lead has moved on.
Qualifies without interrogating
The conversation uncovers the goal, blocker and intent without following a rigid script.
Sends the right coach video
The coach supplies a library of short clips. AI sends one only when it genuinely helps that conversation.
Uses real coach voice memos
The coach records an approved voice-note library. AI chooses the right recording when a personal reply adds more than text.
Knows when to offer the call
Interest is recognized and moved toward a booking instead of being trapped in endless questions.
Stops when a human should step in
Uncertainty, edge cases and circular conversations enter a review queue with full context.
Follows up like a person
Quiet leads get a relevant nudge at the right time instead of a generic automated reminder.
AI handles the queue. A setter watches the exceptions.
Done for you
We build it. We run it. You take the calls.
From your best conversations to a managed inbox in four clear steps.
- STEP 01
We learn the business
Your offer, best DMs, qualification logic and booking rules.
- STEP 02
We build your setter
A conversation system trained around how you actually speak and sell.
- STEP 03
We connect the inbox
ManyChat carries messages between Instagram and your trained setter.
- STEP 04
We manage and improve
AI covers the volume. A human setter owns the moments that need judgment.
Typical launch: about one week · Your time: roughly thirty minutes
See if it fits your inbox →Watch the system work
One DM in. One qualified call out.
Watch the Instagram thread and lead intelligence update together, turn by turn.
Goal capturedFit checkedCall booked
Ready
AC
alex.coaching
Active now
✦
Waiting for a new message
Message...
Lead intelligence
Jordan Lee
- Goal
- Not yet
- Blocker
- Not yet
- Timeline
- Not yet
- Intent
- Not yet
System event
Ready for the first message
Head to head
Hiring a setter. Or running setmydm.
Same outcome. A very different operating model.
Coverage
Hired setter
Their working hours. Nights and weekends pile up until morning.
✓
setmydm
Every hour of the week. 3am gets the same reply as 3pm.
Speed to lead
Hired setter
Minutes to hours, depending on how deep the queue is.
✓
setmydm
Seconds, while the lead is still looking at your profile.
Voice
Hired setter
Sounds like whoever you hired, and drifts week to week.
✓
setmydm
Built from your own DMs, and constrained to what you approve.
Judgment calls
Hired setter
Escalation depends on whether they notice and remember.
✓
setmydm
Sensitive or high-value threads stop and go to a human with context.
Follow-up
Hired setter
Forgotten as soon as the inbox gets busy.
✓
setmydm
Automatic and contextual until they reply or opt out.
Cost
Hired setter
Salary or retainer, plus commission on the deals they close.
✓
setmydm
One flat monthly fee. No commission on your booked calls.
Who it is for
A strong fit is obvious.
We work best when the offer already sells and the inbox already has demand.
Good fit
An online coach or consultant with a high-ticket offer
Health, fitness, business, trading, ecommerce. You run a DM funnel that books sales calls.
At least 20 new DM leads a day
From content, DM ads or follower outreach. We convert lead flow, we do not create it.
At least $5k a month
Our targeted smallest client is at $3k, Below that a flat fee does not pay for itself yet.
Not yet
You do not have lead flow yet
No ads running and barely any DMs coming in. There is nothing to convert. Build the lead flow first.
You want a cold outreach tool
We work your inbound inbox. No cold DMs, no scraped lists, no outbound.
You want us to generate the leads too
We do not run your ads and we are not a content agency. You bring the attention.
The offer is not selling yet
A DM system scales an offer that already works. It will not rescue one that does not.
Unsure where you land? The four-question review will tell you.
Check your fit →
Van
Founder, SetMyDM
Why trust us
Honestly, you shouldn’t trust me yet.
I’m still a stranger on the internet. Anyone can promise more calls. You should see what SetMyDM does in your inbox before believing me.
That’s exactly why we do a 7-day trial.
If we do not book at least 3 calls for you during the trial, you do not owe us anything.
01
Full inbox visibility
02
Human help when needed
03
Measured by booked calls
FAQ
Questions worth asking before we touch your inbox.
Still unsure? We can walk through the exact setup on a short call.
Does it sound like a bot?+
It is built from your real messages, vocabulary and offer. We also monitor repetition, uncertainty and sensitive edge cases so the system can pause instead of forcing a robotic response.
Do I give you my Instagram password?+
No. You authorize your Instagram Professional account through ManyChat. SetMyDM only receives the conversation data needed to run your setter; your password is never stored by us.
Where does the human setter come in?+
When judgment matters: nuanced objections, high-intent prospects, unusual requests or anything the AI cannot answer confidently.
Who is this built for?+
Online coaches and consultants with a proven offer, steady inbound Instagram demand and a sales process that already closes through calls.
Your inbox is already telling you what it needs
Find the conversations that should have become calls.
Four questions. A quick review. A clear answer on whether SetMyDM fits.